Media and Technology

With the speed and reach of today’s communications technologies, Ross students are taught that responsible and engaged citizenship depends more than ever on thinking critically about media.

Ross School’s Media Studies and Technology Program was recently profiled in the Columbia Journalism Review. Click here to read the full story.

Media is the locus of 21st century culture and society. The central purpose of the Media and Technology domain is to foster in students a critical awareness of how they use media and how it alters human experience, and to instill in them the creative approach necessary for the development of new applications and potentialities. Students are introduced to the use of digital tools and coding as they develop the abstract thinking that is required to be creative, critical, and innovative in the field of digital media and technology. The Media and Technology curriculum also emphasizes the application of a broad range of broadcast, visual, print, and digital media for the purposes of students’ own original expression, communal process, and curricular presentations in other domains. Through the process of producing media, students learn about the relationships among maker, subject, and viewer while employing critical thinking about media, media literacy, the effect of mass media on culture, the role of new media in the modern era, and media in a global age. Projects ranging from application design to human rights activism are structured to stimulate and strengthen the thinking skills and competencies of students in their respective age groups.

Click here to read an interview with Dr. Paul Gansky, Dean of Media Studies and Technology at Ross School. Dr. Gansky provides his recommendations for introducing media and tech skills to young students.